Memory Care

A Knew Day memory care embraces a philosophy that is truly unique in its vision for our elders. We focus on Viva!, meaning “long live” is a celebration of life that provides the foundation upon which our elders thrive. Viva! drives our daily mission of providing enriching, personalized and purpose-filled environments where our residents can experience opportunities to flourish. Viva! is about breaking down barriers and honoring remaining abilities that can be reawakened and celebrated as we partner with our residents on life’s pathway.  

A Knew Day Viva! embraces a person-directed culture where team members are “in the know” supporting resident autonomy, empowerment and wellbeing. Core values inherent in our culture include relationship, choice, dignity, respect, self-determination and purposeful living. Knowing our residents comprehensively enables us to design and deliver innovative programs that resonate with their unique life stories. This approach not only provides our residents with a new day every day, but a “knew” day.