Marketing

Targeted Marketing Aimed at Individual Opportunities

Pathway works from experience in every facet of marketing In senior housing, each community’s unique benefits and challenges demand an individually tailored marketing program to find the right fit.

Who are the right prospects?
How do you reach them?
How should pricing be determined?
What is the competition doing?

The marketing process not only involves a multi-faceted campaign to attract the right prospects, it also involves the incorporation of pricing, detailed knowledge of the competition, strategic marketing plans, budgets and perhaps most importantly, sales. Pathway is committed to providing well-planned, well-executed and cost-effective marketing services that deliver results.

Detailed market studies
Competitive analyses
Branding and positioning – including structuring resident services and pricing
Development of strategic marketing plans and budgets
Sales compensation planning
Lead tracking systems and software support
Customer service training
Sales training
Mystery shopping
Media planning, buying and production
Development of brochures, signage, advertising and other materials
Public relations
Event planning
Referral development strategies
Online strategy – including website development, web ads and unique visitor tracking

In addition to developing annual marketing plans which are updated quarterly, Pathway is highly focused on the science of marketing. It is, after all, more science than art. Our management team reviews daily, weekly, monthly, quarterly and annual reports reflecting the key marketing drivers, and the conversion rates associated with each of the following drivers: